Teng Tools Extends the Cooperation with IMG
Over the years Teng Tools has become firmly established as one of the leading suppliers of hand tools to motorsport teams and competitors at all levels of competition – from junior karters to FIA World Rallycross Champions.
A New Partnership
2017 will see Teng Tools step up that involvement with a brand new partnership with IMG, the global organisation behind the FIA World Rallycross Championship and the FIM Speedway Grand Prix series.. Teng Tools have been appointed as Official tool partner to the FIA World Rallycross Championship and will also be an Event Partner for the FIM Speedway Grand Prix across the Cardiff and Stockholm events, along with Title Sponsor of the Swedish FIM Speedway Grand Prix. This is an unprecedented endorsement of the Teng Tools brand and its reputation amongst some of the top competitors in the world of motorsport.
“Teng Tools and IMG have successfully worked together in World RX over the past couple of seasons and we firmly believe that this new, closer partnership will help Teng Tools to build their brand even further in existing and new markets such as South Africa.” explained Paul Bellamy, World RX Managing Director for IMG.
‘We are delighted to welcome such a prestigious brand as Teng Tools to the FIM Speedway Grand Prix. With one of the most closely competitive seasons to date coming in 2017, we hope that Teng Tools enjoy the excitement as it unfolds and look forward to working with them across the season’, adds Torben Olsen, FIM Speedway World Championships Managing Director for IMG.
“For Teng Tools it is important to have close co-operation with drivers and mechanics. This new, wider co-operation with IMG will help us reach a much broader market with our message” says Claes Nilsson, Managing Director, Teng Tools UK.
In World RX, double world champion Petter Solberg narrowly missed out on a third world title last year and will be keener than ever to regain his crown. For 2017, Solberg has a brand new car: a Volkswagen Polo RX Supercar that have been developed and engineered in Hanover, GermanyThe team are extremely keen to continue using Teng Tools to prepare and maintain the car and so for a fifth consecutive season Solberg will race with the Teng Tools logo proudly emblazoned across his car and race suit. In the Speedway Grand Prix the majority of riders already choose Teng Tools as their preferred supplier of tools but for 2017 five riders will represent their countries as Teng Tools ambassadors – Tai Woffinden for the UK, Niels Kristen Iverson for Denmark, Freddie Lindgren for Sweden, Jason Doyle for Australia and Martin Vaculik for Slovakia.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages thousands of live events and branded entertainment experiences annually; and is the world’s largest independent producer and distributor of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, the world’s leading entertainment agency, to form WME | IMG.
With IMG and Teng Tools working together in partnership, 2017 is shaping up to be a monumental year.